11 Tips on How To Make Your Readers Part With Their Money‘ is a guest post by Dean from Invesp, a conversion rate and landing page optimization Company that helps businesses in optimizing their online marketing campaigns.
Let’s welcome Dean with his eleven tips on how you can make your readers ready to spend better in your pocket than in theirs. When everybody’s trying to protect their money, how do you make them part with it? And if you don’t succeed in making them part with the precious green stuff, how do you make your business profitable? We prescribe a foolproof method to not just create the right products, but develop the right approach to make your readers part readily with their money.
#1 Evaluate What Makes Your Blog And Your Perspective Unique
Ask yourself what you have to offer that’s different from what others are offering in the same market. What makes your products unique enough to make people pay you just for the privilege of owning them? What can you offer that will hard for others to duplicate? Evaluate your blog with a practical, objective eye and identify what makes you unique.
#2 Understand The Discipline It Takes To Be Different
Let us consider, for example, that you are in the business of creating eBooks on a variety of subjects. Not everyone can churn 10,000 words on niche topics and subtopics, with focus on specific problems that their audience faces. This takes hard work and a great deal of discipline. The sheer discipline required for this task will intimidate most bloggers.
#3 Get Into Their Heads
Knowing your audience and getting to know that part of them that’ll part with money is very essential. People want solutions – they are more interesting in eliminating issues than in having fun. It’s hard to have fun when you are in pain. Know how urgently they need your product. Find out how committed they are to you and to your blog. Only after you’ve gotten well and truly into their heads can you engineer your content and products to entice, convince and then transform your audience into your loyal fans and customers.
#4 Offer Solutions, Don’t Ask For Suggestions
Once you’ve determined what makes you different and understood the discipline factor, consider your audience. There’s no need for you to go to them seeking approval or asking for ideas. Treat your customers as customers, not as test marketers and collaborators. Get your ideas via brainstorming elsewhere. The easiest way to lose trust in your subject matter expertise is to go and ask for what your readers would like and how they would like it and should you do this or that.
#5 Be Bold
Put your product out there with the utmost confidence. You’re offering a solution that you know your customers absolutely want. You’ve done your research and your tests and you’ve found out what your unique appeal is. Put it all out there boldly. Your confidence and lack of dithering are what will enable greater trust in your products.
#6 Play On Your Product’s USP
Evaluate your prospect’s demographical values – in terms of age, income, preferred products and attitudes. Based on these aspects, identify the single most important benefit your product offers them. Make sure your sales copy clearly mentions the benefits and not the features. Play on the biggest benefit and downplay the lesser benefits to get their attention. Features just explain what your product has – readers have no way of evaluating whether an extra this or that is going to make their lives better. Tell them exactly what your product does for the reader.
#7 Use The Peer Tone
Your sales pitch should come across as though you are a peer, and not a superior solution provider. Yes, you’ve done your research and you know your market like the back of your hand but your readers don’t want your superior attitude. Explain to your readers that you’re just like them – you’ve gone through the same issue and you’ve worked on a solution that’ll benefit everyone. Make your tone friendly and approachable.
#8 Personalize Your Offering
Address your audience’s pain points and describe how you’ve considered all of their issues while putting together your product. Throw in your unique style and tone of voice to personalize your pitch and your approach. Indicate the extra lengths to which you’ve gone to fine tune something that you know your audience needs, even if they don’t realize it yet.
#9 Give Something Away
Put out a limited period offer of free trials. Do this with confidence; in the free trial copy, mention the free trial is for people to experience the power and rightness of your product. Don’t include statements that make your readers feel you’re offering something free to see how they like it.
#10 Gauge Their Interest
Gauge their interest levels in your trial product offer and the response you get. You will know if you’re on the right track. Then perfect your offering based on feedback.
#11 Don’t Let Them Get Away
Once they’ve tried it, get them to commit to the purchase. Part of this will be done by your product’s excellence. Part of it has to come from you. The best way to do this will be to offer the product at a reduced price for those who’ve tried it. Again, this must be for a limited period. Don’t fall all over yourself trying to convince them to buy.