11 Tips on How To Make Your Readers Part With Their Money‘ is a guest post by Dean from Invesp, a conversion rate and landing page optimization Company that helps businesses in optimizing their online marketing campaigns.
Let’s welcome Dean with his eleven tips on how you can make your readers ready to spend better in your pocket than in theirs. When everybody’s trying to protect their money, how do you make them part with it? And if you don’t succeed in making them part with the precious green stuff, how do you make your business profitable? We prescribe a foolproof method to not just create the right products, but develop the right approach to make your readers part readily with their money.
#1 Evaluate What Makes Your Blog And Your Perspective Unique
Ask yourself what you have to offer that’s different from what others are offering in the same market. What makes your products unique enough to make people pay you just for the privilege of owning them? What can you offer that will hard for others to duplicate? Evaluate your blog with a practical, objective eye and identify what makes you unique.
#2 Understand The Discipline It Takes To Be Different
Let us consider, for example, that you are in the business of creating eBooks on a variety of subjects. Not everyone can churn 10,000 words on niche topics and subtopics, with focus on specific problems that their audience faces. This takes hard work and a great deal of discipline. The sheer discipline required for this task will intimidate most bloggers.
#3 Get Into Their Heads
Knowing your audience and getting to know that part of them that’ll part with money is very essential. People want solutions – they are more interesting in eliminating issues than in having fun. It’s hard to have fun when you are in pain. Know how urgently they need your product. Find out how committed they are to you and to your blog. Only after you’ve gotten well and truly into their heads can you engineer your content and products to entice, convince and then transform your audience into your loyal fans and customers.
#4 Offer Solutions, Don’t Ask For Suggestions
Once you’ve determined what makes you different and understood the discipline factor, consider your audience. There’s no need for you to go to them seeking approval or asking for ideas. Treat your customers as customers, not as test marketers and collaborators. Get your ideas via brainstorming elsewhere. The easiest way to lose trust in your subject matter expertise is to go and ask for what your readers would like and how they would like it and should you do this or that.
#5 Be Bold
Put your product out there with the utmost confidence. You’re offering a solution that you know your customers absolutely want. You’ve done your research and your tests and you’ve found out what your unique appeal is. Put it all out there boldly. Your confidence and lack of dithering are what will enable greater trust in your products.
#6 Play On Your Product’s USP
Evaluate your prospect’s demographical values – in terms of age, income, preferred products and attitudes. Based on these aspects, identify the single most important benefit your product offers them. Make sure your sales copy clearly mentions the benefits and not the features. Play on the biggest benefit and downplay the lesser benefits to get their attention. Features just explain what your product has – readers have no way of evaluating whether an extra this or that is going to make their lives better. Tell them exactly what your product does for the reader.
#7 Use The Peer Tone
Your sales pitch should come across as though you are a peer, and not a superior solution provider. Yes, you’ve done your research and you know your market like the back of your hand but your readers don’t want your superior attitude. Explain to your readers that you’re just like them – you’ve gone through the same issue and you’ve worked on a solution that’ll benefit everyone. Make your tone friendly and approachable.
#8 Personalize Your Offering
Address your audience’s pain points and describe how you’ve considered all of their issues while putting together your product. Throw in your unique style and tone of voice to personalize your pitch and your approach. Indicate the extra lengths to which you’ve gone to fine tune something that you know your audience needs, even if they don’t realize it yet.
#9 Give Something Away
Put out a limited period offer of free trials. Do this with confidence; in the free trial copy, mention the free trial is for people to experience the power and rightness of your product. Don’t include statements that make your readers feel you’re offering something free to see how they like it.
#10 Gauge Their Interest
Gauge their interest levels in your trial product offer and the response you get. You will know if you’re on the right track. Then perfect your offering based on feedback.
#11 Don’t Let Them Get Away
Once they’ve tried it, get them to commit to the purchase. Part of this will be done by your product’s excellence. Part of it has to come from you. The best way to do this will be to offer the product at a reduced price for those who’ve tried it. Again, this must be for a limited period. Don’t fall all over yourself trying to convince them to buy.
About Dean
Hey dean, every aspect you mention on post are brilliant and are the secret of successful seller. giving way few full version of product via contest can be another strategy for successive marketing.
Navin Kunwar recently posted…Tell the World that you’re an organ donor with New Facebook Feature
Nice post Dean. It is all about being subtle isn’t it? I like your suggestion about being an expert in your field and still treating your readers like your peers.
Neil @ Fulvic recently posted…Zinc Deficient: Can chocolate help?
Yes Neil, Buyers take decisions on basis of recommendations from peers. They don’t care if you’re an expert or not , they need someone who has faced the problems they are facing now, tried all the available solutions and then recommending them the best one.
I think this tip is most useful for marketers who tries to sell products in niches with no prior experience and act as an expert.
Fantastic post and great points. It’s not so easy to convince people to buy a product. You need to get good honest feedback from people who have used the product as that is a powerful referral factor.
Adeline recently posted…Gadgets and Gizmos for Life on the Road
Nice post Dean, I like the #7 Use The Peer Tone, nobody likes being talked down to. If you can get the client on your side and come over as their friend the sale is already half way there.
Den Nicholson recently posted…Using Shortcodes To Enhance A WordPress Theme
Hi Den, Thanks for the comment. Based on our experience landing pages using peer tone converts better than other pages. Because, it makes it easier for buyers to connect with your products or services.
Hi Dean,
I agree with all the points you mentioned here, especially on #9 giving something away. Every interested customer would surely first want to have a trial period of a product or service that you’re offering. And because you’re the one in control of your products/services, just state every little detail of your rules/regulations about it, so that everyone who avails of your free trial period wouldn’t get confused and end up not liking what you offer.
Sylvia @ Daily42 recently posted…Call of Duty: Black Ops 2 – rumors and facts
Yes Sylvia, Offering a free trial is really important. All big and small businesses do this. I think its very hard to sell these days without free trial offers
Dean recently posted…Do Your Customers Trust Your Advertising?
When you are trying to keep them interested, be careful not to become annoying. You know sometimes persistence can be easily confused with stalking. Make sure you always give interesting and unique info, and always ask for your followers permission for contacting them.
Anne@Freelance recently posted…Proof reading
The secrets you mention in your post, at least those I have already tried before reading your post, are really working!!
I offered an ebook I wrote once (programming stuff) to the first 100 subscribers. Then they came back for the enhanced version that cost more.
Thank for the info!
Jim Antoine@php programmer recently posted…Research and Creative Copywriting
Great Jim. Thanks for sharing your experience. Ebooks are great way to convert visitors to customers
These 11 steps are great and effective. I believe it is really not easy to convince people to purchase your product but with your steps, surely they will be convince.
Hey dean, its really very tough thing to make people purchase your product because online purchasing is full of risk, so we have to write in such a way that the people got fully agree with you and purchase your product..Isn’t it right
Abhishek recently posted…Forget Att Prepaid Wireless Now VTok Is Here For All Calling Solutions
This are nice tips specially #9, cause giving something away is what makes them interested. I have done the #9 tip before and it really works.
Hi Dean, Giving something for free and make our readers realize is an amazing practice. thanks for these tips
sreekanth recently posted…Make Money Online by Writing E-Books
Great tips! I love tip number 8. Making things personal really works. I discover that a month ago. People don`t buy a product, they buy a solution. By positioning your product as the solution for their problem you can convice them to buy your product. Great article!
Hi Dean!
These tips are very informative when it comes to building relationship with other businesses and specifically the valued readers. Nice post!
Chris Barker recently posted…Online backup for PC & Mac
Nice sellers list there Dean, I reckon the giving away something is always a great online seller. It is amazing how well something that has free on it can lead to even more sales. A good example is ebooks and free optin lists, these are excellent for capturing your audience..
You would want to present yourself as someone who would be the solution to their problem. When you want them to buy your product, you don’t force them to do so. You just have to show them that what you have can really solve their problems. If you force them to, there’s a very high chance that you’ll get a negative review even before you’ve managed to land a deal.
I did the #9 and #10 tip and they’re really effictive in convincing people to buy your
product. Sometimes you have to sacrifice what you have for them and make them feel
comfortable and later on you will just know that your usual profit has gone doubled.
For a customer to want to buy any merchandise online they need to be convinced and have all their questions answered before the call to action takes place. You have to go thru baby steps when it comes in the most common questions regarding your merchandise and make sure you answer each concern in a very easy to read format in-order to put the reader at ease.
I have to thank you for the efforts you’ve put in writing this blog. I really hope to check out the same high-grade blog posts from you in the future as well. In fact, your creative writing abilities has encouraged me to get my own website now
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