For the everyday Jane, status updates, tweets, and Tumblr posts are a convenient way to communicate with loved ones. For marketers, they are methods of sharing content with partners, prospects, and customers. It takes solid content to have a strong presence in this vibrant online channel. The following pointers will explain how social marketers can consistently produce content that generates a positive response.
1. Create an Editorial Calendar
When it comes to social marketing, you should treat content development like the serious process it is. Creating an editorial calendar is an example of such dedication. Ideally, this calendar should include ideas, suggestions, and potential changes to the content you plan to create. Don’t hesitate to share this calendar with other creators in your circle who can contribute to the cause. Coming up with new material by your lonesome on a regular basis is taxing to say the least. Offer regular space on the calendar to a few partners, and your job becomes significantly easier.
2. Stay On Point
With so much going on in the world of social media, it is relatively easy to fall off track and stray into left field. This is no problem for the typical user, but something social marketers can’t afford to do. No matter what your area of speciality, you must stay on point by keeping your content strategy as relevant to your audience as possible.
Here are a few examples of relevant content marketers in different fields can use to keep their fans interested:
Sci-fi authors – book release info, excerpts, and related news on authors of similar titles
Horror movie bloggers – horror movie reviews, video trailers of upcoming movies, and pictures of props from popular slash flicks
Band promoters – interview clips, concert details, and discounts on upcoming events
Relevance is a critical aspect of marketing. It is especially important in a channel where attention spans are short, and competition is as fierce as it gets.
3. Slide Images in Where They Fit
Photos and images in general have taken an all new form in an era when visual content speaks volumes. The visual element is so strong in the social space, data from Simply Measured showed that photos and videos helped marketers enjoy a 65% boost in engagement approximately one month after the launch of the Facebook timeline.
Following are examples of effective ways brands can use images across their social profiles:
Represent - Make sure the profile pictures and cover photos you are allowed to use on sites like Facebook, Twitter, and Google+ are reflective of your brand.
Think SEO – Using alt tags, keyword-rich descriptions and descriptive file names will enhance the visibility of your images on social platforms and beyond.
Keep it lawful – Flickr and several other websites allow you to freely use high quality images as long as you give proper attribution.
4. Use More Video
The influx of mobile phones and their impressive HD-ready cameras has made video recording more accessible than ever. With online video being all the rage and then some, it is one of the best forms of content social marketers can use. Here are some video-based content creation ideas to think over:
- Product demonstrations
- Customer testimonials
- Interviews with key team members
- How-to’s/step-by-step instructions
- Slideshow presentations
- Announcements of company news
The innovation of video is only limited by your imagination. If you want content that stands out in the crowded social space, this is your ticket to clearing out the competition.
Good content is good content. Doesn’t matter where it comes from. As long as it’s factual and relevant to the cause. You can make sure you always have something interesting to pass along by regularly sharing valuable content you run across online. If you do make a habit of this practice, look into tools such as Storify, PublishThis, and Pinterest as they are great for both finding and sharing information across the web. Coupled with your own stuff, a little curation can help you form a rock-solid content marketing strategy.
Marketers are steadily learning that creating a strong presence in the social arena goes beyond setting up a profile and building a huge following. They’re discovering that content is a key piece of the puzzle. Just as you depend on it to keep the ears of your blog or email readers open, you must continually deliver it to keep your fans engaged. Luckily, there are plenty of ways to make sure your social schedule stays busy on the content production end.Image Credit