When it comes to talk about advertising I remember Steuart Henderson Britt saying:
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
Importance of advertising in this tough competitive market is more than obvious (You hate to hear it repeated, I know.) Here, I wish to discuss whether you can improve PageRank by advertising.
Innumerable methods are at your disposal to promote your blog – some are free methods (you know how hard it is to get) and some paid ones (they love your money in their pocket!) Similarly you can use various media to shout out your blog targeting suitable audience. If you are looking for some free methods Charles Nixon wrote a nice post (5 Steps to Increase your Google Page Rank) Money can buy you following options:
Advertising through popular networks such as Adwords, Bidvertiser, Yahoo etc
Facebook is emerging as one of the most attractive platform to target demographically
Buy banners on some sites – BuysellAds and some other really work great for you
Place Text Links on related good PR websites and blogs
Purchase some sponsored posts and reviews on some good blogs
Publish Ads in magazines and newspapers – they work, I bet!
Can you remember some more methods to advertise your blog?
Adwords and the like
The online giant Google is behind Adwords. You have seen ‘Ads by Google’ everywhere in the world. You can start an Adwords campaign if you wish to place your blog Ads in those spots. Google publishes these Ads through its Adsense program where publishers participate for revenue.
AdBrite, Bidvertiser, InfoLinks, Chitika, Exit Junction, Clicksor, AdToll, Yahoo Publisher Network, Target Point, Fastclick and some more provide you similar services to advertise your blog among online communities. Please refer to the list of 350 websites to earn money online (http://money-earn.info/amazing-free-list-350-websites-to-earn-money-online/)
Facebook is emerging
After it got a base of over 400 million users, Facebook is growing more prominent ground for the Advertisers to reach the prospective audiences. The additional charm of Facebook Advertising comes from the fact that you can target audience by a certain age group or geographical region or interest etc., etc.
Google and other Ad networks serve Image Ads and Banner Ads. But here I intend to point to BuySellAds, ADVERTISESPACE and the like. They help you find suitable sites to show your ads. Why not to come a little front and ask for banner Ads with blog owners directly?
Text Links Are More Effective
Its not always flashy images and blended Ads that attract the visitors! You may find text links equally effective to spread your word and send travvic to your blog. This silent and gentle advertising method can prove more useful if it servs ‘dofollow’ link pointing to your blog. Infolinks, Kontera including Adwords Link Units and many others may help you for this.
Sponsored Posts and Reviews
These Ads can be very effective to drag immediate attention and traffic to improve your blog recognition, should you got them in right blogs and websites. If a blog has a larger reader community, you will get an immediate attention. Now its your turn to perform – convert as many! (hope you’re not converting the money in their pocket?)
Magazines and NewsPapers
The ‘web eggs’ hardly think out from where electrons flow. If the topic of your blog is related and when you find your audience among magazine and newspaper readers, why not to go for some advertisement there. After all a seller goes where the crowd is. It might be bit costly but some cheaper solutions might exist (classified?). I saw every other day the ads of OnlineJobsNepal in classified section of national daily newspaper. The web address of this site is now printed in my brain.
How Advertising Improves PageRank?
Dared to wink at a girl in mid-day sunlight. What was the purpose? Did you intend more traffic and sales or improve in PageRank or Search Engine Result Page (SERP)?
Advertisements are bridge to reach prospective buyers and sell your product to increase business. If you improved your Search Engine Ranking or PageRank through Advertisements, this meant more organic traffic to your blog! (Congratulations!) Increased traffic cause more activity and results in more business. But beware! Every advertising methods won’t help you to improve PageRank.
Check if the sponsored links in a website are marked ‘nofollow’. If it is so, you winked a wrong girl. She is impressed, and now what will you do? (Run away? Most Probably!)