When it comes to talk about advertising I remember Steuart Henderson Britt saying:
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
Importance of advertising in this tough competitive market is more than obvious (You hate to hear it repeated, I know.) Here, I wish to discuss whether you can improve PageRank by advertising.
Innumerable methods are at your disposal to promote your blog – some are free methods (you know how hard it is to get) and some paid ones (they love your money in their pocket!) Similarly you can use various media to shout out your blog targeting suitable audience. If you are looking for some free methods Charles Nixon wrote a nice post (5 Steps to Increase your Google Page Rank) Money can buy you following options:
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Advertising through popular networks such as Adwords, Bidvertiser, Yahoo etc
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Facebook is emerging as one of the most attractive platform to target demographically
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Buy banners on some sites – BuysellAds and some other really work great for you
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Place Text Links on related good PR websites and blogs
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Purchase some sponsored posts and reviews on some good blogs
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Publish Ads in magazines and newspapers – they work, I bet!
Can you remember some more methods to advertise your blog?
Adwords and the like
The online giant Google is behind Adwords. You have seen ‘Ads by Google’ everywhere in the world. You can start an Adwords campaign if you wish to place your blog Ads in those spots. Google publishes these Ads through its Adsense program where publishers participate for revenue.
AdBrite, Bidvertiser, InfoLinks, Chitika, Exit Junction, Clicksor, AdToll, Yahoo Publisher Network, Target Point, Fastclick and some more provide you similar services to advertise your blog among online communities. Please refer to the list of 350 websites to earn money online (http://money-earn.info/amazing-free-list-350-websites-to-earn-money-online/)
Facebook is emerging
After it got a base of over 400 million users, Facebook is growing more prominent ground for the Advertisers to reach the prospective audiences. The additional charm of Facebook Advertising comes from the fact that you can target audience by a certain age group or geographical region or interest etc., etc.
Banner Advertisements
Google and other Ad networks serve Image Ads and Banner Ads. But here I intend to point to BuySellAds, ADVERTISESPACE and the like. They help you find suitable sites to show your ads. Why not to come a little front and ask for banner Ads with blog owners directly?
Text Links Are More Effective
Its not always flashy images and blended Ads that attract the visitors! You may find text links equally effective to spread your word and send travvic to your blog. This silent and gentle advertising method can prove more useful if it servs ‘dofollow’ link pointing to your blog. Infolinks, Kontera including Adwords Link Units and many others may help you for this.
Sponsored Posts and Reviews
These Ads can be very effective to drag immediate attention and traffic to improve your blog recognition, should you got them in right blogs and websites. If a blog has a larger reader community, you will get an immediate attention. Now its your turn to perform – convert as many! (hope you’re not converting the money in their pocket?)
Magazines and NewsPapers
The ‘web eggs’ hardly think out from where electrons flow. If the topic of your blog is related and when you find your audience among magazine and newspaper readers, why not to go for some advertisement there. After all a seller goes where the crowd is. It might be bit costly but some cheaper solutions might exist (classified?). I saw every other day the ads of OnlineJobsNepal in classified section of national daily newspaper. The web address of this site is now printed in my brain.
How Advertising Improves PageRank?
Dared to wink at a girl in mid-day sunlight. What was the purpose? Did you intend more traffic and sales or improve in PageRank or Search Engine Result Page (SERP)?
Advertisements are bridge to reach prospective buyers and sell your product to increase business. If you improved your Search Engine Ranking or PageRank through Advertisements, this meant more organic traffic to your blog! (Congratulations!) Increased traffic cause more activity and results in more business. But beware! Every advertising methods won’t help you to improve PageRank.
Google determines ‘PageRank’ counting the links on other sites in world that point to your blog. Every link do not have equal value. Back links are considered to have more value if they are from high PR, well reputed blogs whose content is somehow related. These links should not be served through JavaScript and must be ‘nofollow’ free. Search Engines can’t see the content if it is produced by JavaScript and Google ignores the links marked ‘nofollow’. So, if you are running a campaign with an intention to increase PageRank, many of the popular Ad Networks can’t help you. Most of them including Adsense, Advertiser, Bidvertiser, Infolinks, Kontera serve the Ads through JavaScript and they are pretty good just to get some traffic. They are useless to count for back links.
Check if the sponsored links in a website are marked ‘nofollow’. If it is so, you winked a wrong girl. She is impressed, and now what will you do? (Run away? Most Probably!)
About Suresh Khanal
An advertisement on a related site should increase a site page rank. It should direct users to the site ie more traffic and of course a link as a vote for the site.
Biodun @ UK ecommerce forum recently posted…hi just arrive
But how many links should be enough for your to increase site PR. Remember that those links are nofollow so they don’t basically pass any link juice to you.
I don’t think ads will increase the position on SERP either. It’s because ad campaign tends to be a short-term project. Once your ads are taken down, you lose all the links. Speaking about cost perspective, it’s not the economical way to build links either.
But I agree that it can draw you some traffic.
Mike recently posted…Is Bloggersbase a really good way to promote your blog post
Biodun might mean for text link advertising that offer nofollow-free back link. Otherwise, advertising are meant only for traffic and brand recognition.
Thanks Mike and Biodun for input.
Suresh Khanal recently posted…3 Awesome Video Tutorial Sites for Bloggers
If you asked me, HOW you advertise is also important. If you want to build a brand vs. just get sales, visibility is key. This can be a bit more expensive though as you would probably have to pay a higher premium for space that is more visible. Also, permanent links are key! AdWords is very good as it not only gives you a presence on the search engine’s online space, but makes google aware of your site. Get’s the crawling…
Yes, the interest of advertiser might be different and one method might be better than other when you intend to achieve one or the other target. Building brand recognition will take more time and cost.
I personally think some methods are better, and more effective than others. Some may also generate more return with less work. It is like offline marketing..
That’s true Jennifer. Thank you for the comment.
Good point about winking
I totally agree with you, but I must say that everyone who decides to plunge into buying ads should remember that advertising management is both art and science. If you simply register at Adwords and start paying for ads you made in one minute, chanves are it’s not gonna pay you back. You’ll end up like that dude on the picture who has to pay rent to his mother next week.
Anyways, good point here. But there’s more to learn about PPC.
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I love you say that Greg, its an art and science. I agree, there is more to learn.
Although, most people consider using adwords one of the best effective tool for driving traffic and making good conversion, only a handful of sites actually convert well. A huge many sites I have seen in the last couple of years not only have a terrible landing page, their call to action is not properly displayed to their visitors.
That said, I still believe that link ads are still the best form of advertising.
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Helen
I agree Helen with your arguments. More and more people will complain about Adwords. I guess advertisers will get more attraction towards Facebook Ads in coming days as it is more targeted. What I’m interested to see is how Facebook uses the web to harvest its potentials.
I firmly believe that it is extremely important for you to choose the proper platform while advertising in order that it actually works. Link ads and banner ads can both prove as an effective means of advertising but links ads should be preferred because it is a lot cheaper and somehow gets clicked more times than a banner ad.
abdul@earn money online recently posted…Keeping Up With Studies And Blogging
As a publisher I find link ads are paying better and higher click through. Visitors are already ad blinded for banners
. Advertisers happy to pay more if the links go ‘nofollow free’.
The quote is awesome! You’ve got a big big point there. If you really want to make your business known you must advertise it at all cost. That’s why we have SEO. Well, all of the tips were discussed very clear. It’s enough, thanks for sharing.
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Thank you ……. (Please use your name@keyword, I have keywordLuv enabled) for the comment. I appreciate.
It also really helps if you have lots of friends with blogs..especially if their blogs are related to what you offer!
Laura@Laptop Bags for Women recently posted…Laptop Bags for Women
That’s true Laura, blogs are unbelievably effective on promoting your products. Thank you for commenting.
If you want to try Adwords, check with your web host. A lot of them give out $100 coupons.
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You are correct Hunter, my webhost too offers $100 credit to use Adwords, but it says its only for US and Canada members. I’m not from there
I think I might have missed the point a little in this post. I’m thinking from a backlink building point of view, which you alluded to, but did you mention what services that did work with? You definately mentioned the ones that it didn’t…
Daniel Rose @Daniel Rose management consulting recently posted…Executive Development- What is it
There can be SEO benefits from advertising, albeit potentially short term. Even if it is an image advertisement.
It is beyond me why PageRank is still being mentioned, why are people still bothering to ask how many links required to increase PR. Toolbar PR hasn’t been updated since April, there is no other way of knowing what value PR Google places on a webpage currently. Often a lesser value PR can out-rank a higher one, PR has it’s uses but many people perceive it in the incorrect way.
Geoff@Plymouth SEO recently posted…Bedszone
See I do think PageRank is important but certainly not worth obsessing over. I find that generally the higher the PR the better but you’re right, if it doesn’t regularly get updated how much can we really trust it?
Buying banners and such when you’re new to business can be a pretty hard task. Not everyone can afford it you know.
That is exactly why I suggest SEO. It is, if you’re doing it right, free – and it works like magic! I recommend it to everyone.
And while you’re at it – build relationships for gods sake!
/Nab.
Nab@billiga converse skor recently posted…Beige-färgade converse
The title of Stuart Henderson Britt’s 1978 book is heavy: Psychological Principles of Marketing and Consumer Behavior. And its content, clearly directed at an academic audience, is heavier still. Indeed, Britt was one of the pioneers who explored in-depth the “why” behind how consumers behave, which, of course, in turn has had a profound influence on how advertising and marketing has been done over the last 30 years.
But sometimes buried in all of that heavy-duty academia-speak is a gem of clear-sighted practicality like this: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
Bluish @ Essen Hotels recently posted…Hotel Landhaus Knappmann Essen
I don’t think spending money on banners and adwords is good when you’re starting off in business. It’s worth looking around to see what works for others and apply similar strategy rather than going blindly and wasting money on ads that won’t give you any returns.
Nice post BTW
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Very nice and want knw more about this article ..I really enjoyed reading it..plz keep updating..
by
Winworld Exports
Great write-up, it’s always a good idea to diversify. You need to advertise and promote your site through many different mediums – don’t put all your eggs in one basket, so to speak.
Ben Jackson@ SEO Course recently posted…Indexing Backlinks
Ha. “Like winking at a girl in the dark”. So true!
The promotional part of all of this is what will kill most bloggers. If writing and maintaining the website isn’t enough, just wait until they get into the promotional side of things. It’s a lot of work!
givejonadollar recently posted…In Pursuit of the Woman – Part 2 – The Inability to Love Freely
Many people I know say PR isn’t useful anymore, that it has no value. I can’t agree with that
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Thanks Suresh
through banners we can easily bring more traffic or customers bcoz every one can see such changes even at road signals or using at web …this technique really works
That’s true Bilal. But you always need to confirm if you are not winking at dark. Kimi talked in here recent post how she lost $100 in a day applying Adwords when she had nothing to sell on her blog, neither she had any ads displaying on pages.
If we don’t promote properly, is winking but in dark, and if we could not select correct method, this too would be winking in dark. Life runs in balance, isn’t it?
I believe that ads can increase traffic but not necessarily increase your PageRank.
You are very true, but if you get some advertising where the Ads are not served through Javascript, might help you in ranking too!
Building up your link from relevant sites I think is still the best way to improve not only PR but also rankings in the SERP’s. Focus on building quality natural looking links that may since for linking purposes as opposed to easy low hanging spammy links.
This is great article about increasing the PR but still i think the focus should be one way links and solid content well optimized with popular relevant keyword but the tips you have shown i don’t think best if there is no budget to buy links and for free these are looking difficult to fulfill
Hina Khan@ Mobile Marketing Canada recently posted…SMS Advertising On-The-Go…If- When- How
Forum commenting is another big factor on advertising especially forums in the same niche as your own
That’s true. I agree.
Great post. It looks that you have worked very hard in making such a eye opener in SEO practices
Good article about advertising, your ideas is very cute and I think this post is very important to everyone who doing business. I like this post and your examples are good.
Hi Suresh,
Interesting topic my friend. You covered almost all advertising media. That’s good.
One can also try Free Classifieds, Solo ads, blog commenting to get decent amount of traffic.
Thanks for sharing this,
Abhijit…
Abhijit @Online Money Making Ideas recently posted…How To Get Your Blog Comments Approved
This article hit home to me because I have just started my blog and have SOOO much to learn. The more I read on the topic of advertising the more I am beginning to understand how it works and how to work it. For example my first day I installed Google analytics even though I think I only had 4 or 5 page visits, ha-ha. I also was rejected for a power tool advertisement. The funny thing is, I run a current events blog lol, so now I know why I was rejected. I think advertisement needs to take a back seat to content. At the least three to six months should be given specifically to learning how to create good content and basic SEO and submitting your website to all the major search engines. Thanks for the great read I know I will read more of you in the future!
JamesCReedJr.@currentevents recently posted…Morning Tea
Great heading! hehehehehe that caught my eye..
headings like that are a great traffic builder. thats a great tip to give. You should guest blog for some more exposure over at my “blog plan” site..
dad blog recently posted…My Surprise on Fathers Day
Thank you Dad. Yea, some headlines compel to click and come in, isn’t it? Glad you like it.
Catchy topic for an SEO site…
I loved the title of the post – about winking about a girl in the dark. It is indeed true.
Advertising will not increase your pagerank directly – it will send you a whole lot of traffic, and if some of this traffic links to your site, then it is possible that the pagerank will improve.
I also find it amusing that your advertising is showing a dating site, when you’re talking about advertising and SEO! That advertising spot is being wasted because people probably came here looking for information on advertising or SEO, and not dating. Then again, maybe they will get lucky!
Also noticed that whilst you’re using KeywordLuv plugin, there’s little point to it because it doesn’t pass on any link juice as the links are all nofollow!
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Thank you Aaron for you input.
I use keywordLuv so that readers do not write keywords in their name field.
The job of getting people to your web site has become frustrating and oh so taxing. It seems so sad that many people who have little to say or offer get recognition and many of have pearls of wisdom to share get little.
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Probably this is due to how you advertise your product and services. Thanks for stopping by and your comment.
Aside from adword’s ppc and seo, I always found other advertising platforms uneffevtive but thats just me. I heavily depend on seo and I will always be…I might get into ppc at one point though…great post!
Thank you DLXD for your take.
really this a grate post………..
media,advertisement and SEO play an important role in the growth of online business
thanks for such nice post
Thank you Pankaj, you enjoyed the post.
Using advertisement is like finding a true love on someone. We hope she/he is the special one who can bring up our self. But an old man said, give one love, so you will get one thousand love…Pagerank, for me is similar with this. If we give somebody else a valuable information, and doing a common SEO, it has still waiting the time…
Facebook,google ppc,ppv and so on Just another source of quick traffic. I played in the paid ads game for years. they are great if you spend the time to test and test. It can be very stressful. If you are not a numbers person, you can quickly become over welming. To me it is a form of abitrage. I pay someone, someone else pays me more. SEO is the way to go. If you learn to rank sites, the traffic is constant and free. No more worrying if my ads convert, ctr,epc and so on. If you love to study trends and numbers paid ads might be for you. aAs for me I will stick to Ranking low competition keywords and rank them easily and forever. Thanks Rick
Definitely I agree with you rick. SEO is the way to go and also SEO play an important role in the growth of online business.
Nice topic. You covered almost all important idea, headings like that are a great traffic builder. Thanks for this informative content. It help’s me a lot.
Internet marketing are commonly used by businesses and entrepreneurs to promote their respective products and services.
Hello Suresh, i love the way you elaborate your thoughts and ideas I appreciate it.
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Thank you Gavin. Glad you agree with me.
Very good post indeed and excellent use of pics. Well I believe in SEO, In my opinion you are getting good business from free source then why to go for paid options.
Thank you Saurabh. I agree with you with that big word “IF”
I agree you really do not have to pay for expensive advertising. Good content can do the trick
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Thank you Martin for the comment.
Hi Suresh,
Great post and smart use of a title.
I have tried google adwords before and got burned because I didn’t really know what I was doing but from what I have read if you can get the right conversions at the right CPC then there is no better way to advertise.
Website promotion is becoming harder and harder especially when there is so much mis-information out there and how it all relates to Page Rank is still a mystery to me
Pagerank more straightly should reflect link popularity of a site. Though there shouldn’t be direct relation between pagerank and organic traffic, higher pagerank suggests more authority resulting more importance given to the pages of that site. I have some sites with higher pagerank and low traffic and some low pagerank but higher traffic. However, search engines will favor pages from higher PR if it is related to the searched keyword.
I started to position my blog with links to authority sites and I’m on the second page with the home and inthe first page in another page from your site but my page rank is zero what is the problem?
I would appreciate your response.
Google periodically updates PageRank and you will not see it until next update. But if you have a page displayed on first or second page does not mean that you have pagerank. There are many factors for any page to be listed on first page. Its not just pagerank. It is true that a high page rank won’t display always on first page as well as all entries on first page do not have highest pagerank.
Nothing could be further from the truth. Blogging is really about building a community with readers and bloggers. Commenting is thus a great way to build page ranks, backlinks, expose your brand, and connect with other bloggers.
I truly agree with your Lyza.
well one way to build a rapport with readers and get some initial traffic is do what Suresh very cleverly did………..use a great eye-catching headline. the greatest bloggers change their headline but also keep it sharp and snappy………….now the way winking at a girl is blended into the overall content has got everyone commenting by first reading the article……………good job…………
Thank you Ray. I’m glad you liked the post.
I think this post is very important to everyone who doing business. Thanks for sharing.
Great article and very comprehensive.
I think the key with any advertising, be it online or offline, is to test and measure your efforts.
I come across so many business owners who rush into advertising, spent a lot of time, effort and money and don’t reap the rewards.
Therefore test your banner ads, google ads etc, before rolling it out to a bigger (and more expensive) audience.
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I agree with you Andrew. Thanks for your comment.
Great title and an equally excellent article. It sure would catch anyone’s attention… and that is an excellent way of marketing. I guess creativity helps a lot too.
Thank you. The best way to catch someone’s attention is to present something unusual, isn’t it?
Internet marketing is such a great idea when it comes to advertising a certain business and most probably to the entrepreneurs. There is no other easy things in advertising like internet marketing.
Kaitlyn@Pet Food recently posted…Blue Buffalo Cat Food
It’s funny b/c there is a very grim life toward the people using adwords. Always checking stats. On and off, it’s relentless. Organic is the way to go unless you got a ultra targeted campaign that has low competition.
Nick Dodd @ Downtown Miami recently posted…Miami Condos Video Tour
Yes internet marketing is very effective as far as advertising concern. But we should pick the ideal way to promote it. Grate information and thanks for sharing.
Hey Suresh
For doing business and to speared world wide Internet marketing play very important role in this fast moving life.
I agree with you Suresh, having a business without advertising is something like winking a girl in a dark place. Internet marketing is perfect for advertising such particular products from your business. I don’t want to wink a girl in a dark a place.
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Thank you Bob for the time and your comment. Happy winking
Advertising is one of the most powerful tool for your sales. I think a company sales is totally depends on the advertising. I agree what you have stated here that advertising should be done on the target area. I like your post and it was really very impressive.
I’d not pay for advertisements unless I knew I can afford it. The SEO way seems like a way better alternative.
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Suresh,
First of all, you have a very cool background, I wonder where you got it. Secondly, I do agree that internet marketing is very important and essential to promote your business. It plays an important role, it is just that you need to be wise in spending your money and choosing the right advertisement provider.
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I would like to add one thing do we need to worried about page rank now a days.Can page rank help us to improve our business sale or if my website has a high PR so it means I ll get more leads?
I am expecting great discussion here.
Thanks
Great post. I love the kissing analogy. I’m not sold on Facebook advertising just yet. I think it may work under some scenario’s, but I believe Adwords is a much better investment.
I hope your very very important massage can help me a lot and i can reach huge number of people.
You could have the best product or service in the world but if no one knows about it it will never sell, enter internet marketing.
I was trying to find some article about page rank. Really this helped me a lot. Thanks for the valuable tips.
Putting right add at right page will help you to get traffic and it will help you to improve your page rank, Increasing page rank is not only improve by putting adds, it requires all aspects should be improved or updated like content of page back links and user friendly /SEO friendly web page
Wonderful article. So many useful tips! I absolutely agree with the previous comment that if you want to make your business known you must advertise it at all cost. Fortunately nowadays there are a lot of ways how to do it. Modern SEO is rapidly developing and new techniques are appearing and we must use them.
Using lots of meta keyword tags is useful but make sure you not to repeat the same word more than 3 times in a row.
Text link so important because most pages we visit on the web don’t contain the information we’re looking for, but merely help us find the page we want.
Hi Suresh
for doing any business at large scale advertisement play an important role.
This is a good basic outline for ranking. However, since the panda update a lot has changed. Google wants your site to be an authority on your subject matter. Advertising is not penalized by google, but will not help in page rank.
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Link text is really important. They’re what make the Internet what it is. Links allow us to choose our own adventure on the Internet.
Classic!
I love the idea of winking at a girl in the dark. Great line!
Very informative article – how relevant do you think pagerank actually is to your rankings? Isn’t page rank more like after the fact confirmation that you have a certain level of quality of site, according to Google?
Pagerank as is claimed is the measure of link popularity but might not always be accurate the real value of a website. Still, because advertisers, sponsors and anybody who wish to buy a website consider this as a factor to decide, we need to put some consideration.
Advertisement through internet,news paper or television play and important impact on business.these are one of the best way to reach customers.
Is that sign he’s holding for real? I actually tried Adwords on another business years ago and made no sales, but spent lots of money. Then I found out how ranking to the first page made a huge difference. I didn’t need to spend money on advertising after that.
With havin so much content and articles do you ever run into any problems of plagorism
or copyright infringement? My blog has a lot of completely unique content I’ve either written myself or outsourced but it looks like a lot of it is popping it up all over the web without my authorization. Do you know any methods to help stop content from being ripped off? I’d certainly appreciate it.
Malcolm@Hotel Bellingham recently posted…Hotel Bellingham
Often times i inform a client to contact local websites like city and state, and request to put a banner ad up. This targets the right geographic as well as usually provides a quality link. Although not free it is a great option.
Awesome one bro’
The title is too catchy. I couldn’t resist myself clicking the link on your twitter handle. A worth read