I often visit Google Analytics to look at the visitors trends and have some idea on how my content and effort is performing. Google Analytics is no doubt one of the most relied free tool to analyze your site performance and almost every webmasters and bloggers use it. Visitor’s trend, traffic source and top content are always some of my primary interest when I visit Analytics.
Few days ago, Gmail got its new look and as always, there are many to hate the change and lot more again to adapt and appreciate it. Now, the new look of Google Analytics is available to everybody for all language and let’s welcome the new interface. Yea, it’s in new suite now but more than that it has some great weapons!
One most startling addition to the Analytics is the additional dashboard. Now you can add more dashboards and focus on more of your metrics.
Dashboard is the first screen you see when visiting Analytics probably for all the users. In new version of Google Analytics, Dashboard is redesigned to make it completely widget-based and highly customized. It offers you four different types of widgets - Metric, Pie Chart, Timeline, and Table. Pull the data as it suits your analysis!
Please click here to read more about New Analytics Dashboard.
The New Event Goal
Analytics provided URL goals. Since 2009 it offered Engagement goals to track success metrics around visit depth and time on site. Now, from this version of Google Analytics a new most requested feature is added – Event Goal.
You can use Event Tracking in Google Analytics to track visitor actions that don’t correspond directly to pageviews.Events are defined using a set of Categories, Actions, Labels, and Values.
You can read more about this new Event Goal in Analytics Blog.
I find this chart pretty pleasing. It reveals how traffic flow through your website or blog. The Visitors Flow view provides a graphical representation of visitors’ flow through the site by traffic source (or any other dimensions) so you can see their journey, as well as where they dropped off. You’ll find this visualizer on the left hand navigation menu, where you’ll see a new “Visitors Flow” link under the Visitors section.
And Many More
Ahh! I can’t learn everything on single sitting when there are lot more new features. However the above ones are what attracted me immediately and I could notice. Will be talking more in future if anything else interests or appears most useful for bloggers like us.
Did you appreciate the new change or you were comfortable with previous version? Will the new Google Analytics help you to increase your efficiency and productivity? Waiting to hear your thought.