Social media is a great way to drive traffic to your sites. The problem is, most social media platforms are already overcrowded and it’s hard to get yourself noticed if you don’t already have a following.
How would you like to be able to guest post on a website that is is PR 8, has a domain authority of 97, and gets millions of page views every day?
Well, that would be Slideshare.net. And if you’re not using it as part of your social media promotion, then you’re missing out.
Slideshare Provides Targeted Traffic, Not Link Juice
Ok. So from a purely SEO perspective, publishing a presentation on Slideshare isn’t your typical guest post. You can’t include a live link in the description, so you won’t get any link juice or page rank siphoned back to your site.
However, you can include live links in your presentation. These won’t be crawled and indexed by Google, but they’ll appeal to real people. So if you design your presentation correctly, you’ll be able to direct traffic to your own blog. And at the end of the day, real traffic is better than link juice, isn’t it?
Advantages of Hosting a Presentation on Slideshare
There are a few things that make Slideshare great.
First, it’s got an extremely strong domain. Your presentations aren’t hosted on a subdomain – like articles on HubPages or blogs on WordPress – so you’re not getting a watered down subdomain. This let’s you create presentations that are perfectly suited to target long tail keywords. With a good description and optimized text in your presentation, you can rank easily rank a presentation in Google for a low competition keyword.
Second, anyone can get featured on the Slideshare homepage. Every day, the editors pick about a dozen presentations to put on the homepage, which earn on average a bonus thousand or two thousand views. A little promotion on Twitter or Facebook can also get you featured lower on the homepage and net you a few hundred bonus views.
Finally, these are quality visits and quality views. About 90% of my views come from the U.S, which means this is valuable, monetizable traffic. I’ve uploaded presentations with Amazon links, and the views have converted to both clicks and purchases on Amazon. When people click through to my blog, they’ve been engaged. The bounce rate of these referred visitors is drastically lower than search engine visitors.
A Few Tips to Get Started on Slideshare
The simplest way to get started is to take your popular blog posts and then repurpose them into presentations. Lists are great, because these easily break down into multiple slides. How-to articles and tutorials are also perfect for this format. But basically any article can be segmented into a slideshow with a few visuals.
Make sure that you include ways for your visitors to engage with you. You want them to view your presentation, but you also want them to do something else. Include a link to your blog or a post on the title slide. Include a closing slide with links to your social media profiles and blogs. If you have a downloadable product to build a list, create a mini landing page in a slide towards the end.
You’ve got a lot of options, but the important thing is to make sure that these outlets are highly visible so that people actually know to click on them.
So what are you waiting for? Create an account and make a couple of presentations this week. See how many visits and subscribers you can attract.