There are few areas in which reputation management is as important as it is in the law. Think about it. Would you trust your livelihood to an attorney with a bad reputation? Of course not! Let’s take it one step further: would you be likely to trust an attorney about whom you could find out nothing? Of course not! In our Information Age, having a web presence and a good online reputation is the key to staying afloat (in every profession). Here are some tips on how to achieve that.
1. Do a Google search on yourself
What comes up? Does anything? Is what you find good or does it make you cringe? Before you can figure out what to do next you need to figure out the point from which you are starting. Googling yourself is not just an exercise in ego. It is a professional must.
2. Hire a professional reputation management service
As an attorney you do not have a lot of time to do all of the monitoring that you need to do to keep your reputation in good standing.A professional monitoring service will help you make sure that your best face is always put forward.This is not just about getting rid of any negativity; it is about keeping you in the loop so that you can quickly and properly respond to negativity and turn it into something positive.
3. Set up a website for yourself
Every professional needs to have his or her own website. Sure you could limit yourself to LinkedIn, but you will serve yourself even better if you think outside of that particular box.Your website can highlight your charitable and “off time”life as well as your professional life (particularly if they complement each other and paint you in a good light). For example, look at Steven Guynn, Corporate Law Professional - he is a lawyer, but he’s also a philanthropist and active within his community. His website reflects this.
4. Set up social media pages and profiles for yourself
At the very least you need Twitter and Facebook accounts. You can help yourself further by also setting up a Tumblr and even a Pinterest (it is not just for homemakers anymore) account. These services are all currently free of charge and require very little time for you to maintain. These are all avenues through which people can interact with you- it gives you a chance to show your personality and have actual conversations with current and future clients. Just take care to not give out legal advice (beyond “make an appointment with me“)!
There are lots of ways to create and promote your image on the Internet. These are just four of them. From here the sky is the limit!