Not Ranked Well And Very Low Traffic? Your Site Is Not SEO friendly!
Some ways to create SEO friendly website
Most website owners, also called as webmasters or admins, wonder why their site never manage to appear in the top 25 or top 50 results. These people fail to understand the direct connection SEO has with the search engine rankings. Search Engine Optimization (SEO), in simplest of words, is a web marketing strategy that allows a website to be easily visible to search engines as a separate domain and for specific set of keywords. A SEO friendly website would have a higher position in the search result than a website that is not SEO friendly, irrespective of how good the content is in the latter one.
Here are few ways which should be kept in mind to create a SEO friendly website.
1) Identify a good domain name - Choosing a good domain name for a website is the first and foremost task towards owning a site. Generally, since good domain names are hard to find, most people create first mistake by over-stuffing keywords in the domain name or use hyphens within them. Domain names like – www(dot)iammanchesterunitedfan(dot)com or www(dot)i-am-manchester-united-fan(dot)com are not SEO friendly. Keeping your domain names short and without any hyphens would be the first step to have a SEO friendly website.
2) Include a Sitemap
Sitemaps are the xml files, which lists all the URLs for a site. Having them, as a part of website, is an important SEO technique. The webmaster or the admin of the website needs to submit this sitemap to the major search engines like Google, Yahoo and Bing. This would let the search engine to locate the website in a much better way.
3) Limit the use of flash and image content
The search engines basically use a program called spider that crawls over the web and looks for text content so anything that isn’t text would be ultimately ignored by the search engines. So using flash based content and images should be limited. People who use more images should use HTML tags appropriately and include the keywords in them so that the images are located, by the search engines, through their text tags. This way the site would remain SEO friendly despite the presence of images.
4) Right usage of Keywords
Keyword Research, one of the key prerequisites of SEO, is essential to find the keywords, on which you would be later building your SEO strategy. Once that is done, these keywords should be used appropriately. Having a keyword in your title is a must as per SEO rules. Keyword density in the content should be apt – neither too high, nor too low. Although, there is no hard and fast rule to calculate the perfect keyword density, care should be taken to avoid over-stuffing of keywords because over using of keywords would eventually reduce the search engine rankings.
5) Link Building
Link buildingis an important SEO exercise that boosts a website’s search engine ranking in a huge way. Search engines like Google or Yahoo give more preference to websites that have lots of incoming links from various other websites. Apart from the number of links, what also matters is the page rank of the site from where the link is coming. For example – a link from a website with a page rank 6 would be considered better than 10 links from websites with a page rank 2.
6) Avoid Copying content
Although plagiarism does not have a direct relation with SEO, having original content in a way does help indirectly. Plagiarized content that gets caught is often removed by the search engines and are no longer indexed which would prove to be disastrous for anyone who owns a website.
7) Interlink your posts
Apart from getting links from outside, one smart way to boost the search engine rankings, is to interlink the content on your website. Interlinking of various posts must be done within a website, using the right keywords to see fruitful results. Wikipedia is a classic example of interlinked content. Now you wonder why Wikipedia results come at the top no matter what you search for.
SEO, although seems to be simple strategy, is an extremely effective way to increase the traffic to your website. So follow the simple tips listed above and see the results yourself.
Image Credit: KROMKRATHOG / FreeDigitalPhotos.net
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Nice tips. Creating content which is SEO friendly is of course requires time and effort, especially link building. But when it is optimized, the increase in ranking and traffic is all worth it.
Twitter: sonnylanorias
14 January 2012 at 4:09 pm Permalink
Hello Rebecca,
Awesome post! Thanks for sharing. There’s nothing more I can say about it since you’ve said it all. I just wanted to emphasize on plagiarism which is not right. But if ever and just in case you want to copy another person’s socially proven content, then the right way to do it is credit or link back to the original author and or post. This way the creator of that content will thank you for it. Thanks again and looking forward to reading more from you. Nice blog
-Sonny
Sonny Lanorias recently posted..Where To Find Home Business Leads On The Internet
Hey Rebecca,
I totally agree, SEO is massively important; you could have the best website ever but if it is buried deep on page 5 what is the point?
It is a good tip about adding alt tags to images, people can actually search images in Google so they can get ranked this way too.
Thanks – Jay
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Twitter: SeoRizwan
15 January 2012 at 12:51 am Permalink
Hi Rebecca!!
Impressive post but the Web design is as important as using effective SEO techniques. SEO might bring traffic to your site, but the right web design and content is what would make the visitor remain and return to your site. The web content of your site determines your site’s success even more than right key words and other SEO technicalities. Thanks for sharing.
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Twitter: topmovieswatch
16 January 2012 at 5:09 pm Permalink
Hey Rebecca,
Even I believe the content should be genuine. Finally, you are providing a content to the people through your website. What is the use if you provide duplicate content. Thanks for bringing out this point.
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Twitter: BrianHumek
16 January 2012 at 7:48 pm Permalink
Good point on keywords. I just recently began understanding the importance of anchor text with keywords. I saw one website where it listed all the links for my blog and found that the anchor text with most of the links I had was my first name and came from posting comments. The better way to do that is to write guest posts where keywords can be linked to your site in such areas as the post or in the bio section.
Brian@free church bulletin articles recently posted..The Myth of a Giftless Christmas
SEO content friendly takes time and effort, especially link building. But if you have patience, when its optimized, the increase in ranking and traffic is all worth it.
Twitter: Jeff_Bronson
17 January 2012 at 2:37 am Permalink
And these things are just the tip of the iceberg. SEO and promoting is getting more difficult by the day. This is especially true since the launch of Google + and it’s relationship with personalized search.
Short and simple. Most of us tend to forget on making our sites SEO friendly and just focus on the offsite SEO which is not really that beneficial if we haven’t SEO within our Site. Onsite SEO is as important as offsite SEO and should not be taken for granted.
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Hi Rebecca (my favorite female name),
maybe you should mentioned that all tips except tip No 5 are part of On-page SEO, and tip No5 (Link Building) belong to Off-Page SEO. nice tips, cheers!
Twitter: gogetfunding
17 January 2012 at 5:17 pm Permalink
Great, fundamental tips. If I were to pick to of these that one should focus on, it’d be great content and link building. SEO takes time but keep at it and don’t go black hat!
Hi Rebecca,
I am new to the blogging and seo world. I am not technically sound in terms of coding. I have read somewhere that pdf files on a website do not add any value to seo techniques like flash files, is it really true? I am planning to launch my first wordpress blogsite in February 2012 and I have everything ready with me. I am referring to the seo stuff for my sites and I want to make sure that it is seo friendly before its launch.
very useful post Rebecca. I would like to add one more point to your list to make your site more user friendly and that is less and proper use of scripting. To make your site user friendly, optimize your code also. Crawlers could have issue with a poorly coded website.
organic traffic is really important and if we are not getting that then we need to work on SEO portion both on-page and off-page SEO. You have mentioned nice points to gain an advantage but it a evolving stuff and people need to be more aware of the changes happening.
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excellent post, i totally agree with you, SEO is sooooooo important, also liked your good tips about adding alt tags to images, readers can search images in Google so they can get ranked this way too.
Hi Rebecca, this is a great post. I’m sure all new people in internet marketing will thank you, I’m a newbie, too
. I will use your advice to interlink my posts
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Hi, Rebecca!
All the tips are great and what is more important, they are really effective. Especially I like the tip about the image tags. I guess it’s one the most effective techniques nowadays, because people search for images very often.
excellent info here and well presented, i do think though that Web design is just as important as using effective SEO techniques. SEO brings traffic, but the right web design and content is what makes the visitor come back to your site time and time again in my experience
Twitter: bbrian017
20 January 2012 at 3:10 pm Permalink
Not very wise duplicating content. It DOES affect SEO as the Panda Update last year clearly affected many sites. It’s also wise to deep link your posts through interlinking them and keeping people moving within your site. I did some studies this week regarding ranking in Bing. Very interesting how they’re parameters work, you should check them out. The first few results on Google would help, funny enough.
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21 January 2012 at 2:33 am Permalink
Hi Rebecca,
Great post. You definitely need to combine good original content with some SEO techniques in order to achieve the success you want.
Good point about image alt tags. It’s one of the most overlooked techniques – but it takes no more than a few seconds to do.
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21 January 2012 at 12:00 pm Permalink
A lot of people create good content and yet they always have a hard time getting their site to the right rank, the problem is that most of them think that their job ends by creating quality content, the truth is that you have to work double as hard to make sure your content reaches the right people by choosing the right keywords and marketing your articles correctly.
I was felt lazy when it comes to creating/submitting a sitemap, gonna give it a try and see if there is any difference.
Thanks Rebecca.
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A good and well planned SEO is as important as good content, it happened with me that I created good content and was unable still I was unable to explore it because of lac of a exploring it on web.
They are simple yet they sound really effective tips. Creating backlinks to sites that have lower PRs such PR2 has minimum benefit to my site, yet it is great that I could focus on quantity to make up for it. It will take a lot effort and time compared to creating backlinks to higher PRs but I consider creating backlinks to these lower PR sites significant as well.
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Twitter: SeoRizwan
29 January 2012 at 11:52 am Permalink
Hey Steven,
PR is the indicted to search engine.. not indicated to the first pages of google.
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Twitter: sachinsinghnegi
24 January 2012 at 1:04 pm Permalink
Thank you so much for your tips. dynamic urls, duplicate content. keyword stuffing, metas tags misisng your site means your site is not seo friendly. If all are proper then you have to do just off page activity and have to increase links on primary keywords.
I know most of the stuff about SEO. Lately, I’ve been wondering why not all sites gets to the top 25 and here is what I found. With today’s internet, there are so many competitions among websites in being SEO friendly. It is so many that no matter how optimized your site is it just won’t reach the first page in search engines. When everyone uses the methods to become SEO friendly it all goes down to content. The more quality your content is the more visitors will like visit it therefore generating more traffic and become more indexed among the search engines.
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Relevant and quality backlinks are always helpful to improve ranking as well as traffic.So its a great strategy of you are building relevant backlinks rather than high PR irrelevant backlinks.
Thanks
This strategy might come in handy. I think social media is the best way to drive more traffic in your blog. Google +, twitter and Facebook is the best way to market and to drive more traffic. Great info!
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30 January 2012 at 2:48 pm Permalink
These are some good handy tips for website optimization. I’d like add something about what I’ve experienced with Google+. With the invention of Google+ Business Promotion pages it’s not hard now to coupe up with the search results. Making a separate business page for each category will definitely help in promotion. Specially from social media perspective Google+ Badges helps gain users in your circles.
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30 January 2012 at 5:46 pm Permalink
Good list of points Rebecca. I’m currently working on my internal linking system which needs some work.
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Great post with some basic tips that do in fact help with SERPs. One person said “Web design is as important as using effective SEO techniques” which I would have to disagree with, if by “design” he means color, theme, layout ect… “The web content of your site determines your site’s success even more than right key words and other SEO technicalities.” Aha, web content is composed of keywords…. including alt text on photos. You can have a fantastic photo or graphic, but without words, Google has no clue what the photo is.
Thanks again for these SEO tips!
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Neat SEO tips Rebecca. All the key points are well written
Eddie Gear@SEO for blogs recently posted..Make Money Online Interview With Zk from Web Traffic ROI
Speaking about the 2nd point in this article: “Include a Sitemap”.
I think that it is even better to include two Sitemaps. One xml for search engines as you said before and a second html for your visitors (so they can find every single page of your website). This second (html) sitemaps are just a page more. If a search engine spider visits it, it will find more internal links.
What do you think?
Twitter: lc_talha
31 January 2012 at 11:20 pm Permalink
An SEO friendly website has to concentrate upon a good user experience as user signals will then make it SEO friendly.
Using standard practices as guidelines is the way to start but user experience should be the thing to concentrate upon.
So I get the natural content thing, but would you recommend not using target keywords within that text?
Sorry, I’m a bit of a n00b and don’t want to do any harm to my site rank.
Cheers!
These are the basic building blocks for SEO. Those who understand these principles will get prosper on the Internet. Please use original content and don’t take from other people’s websites. This will help the user experience on the web!
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Twitter: Luxwaterfront
21 February 2012 at 7:39 pm Permalink
These steps can lead to a good foundation and good continuing SEO practicing. I would be cautious when interlinking your blogs.
thanks
sean
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Before delving directly into the SEO thingy I would suggest that whenever one is planning to start with a blog, focus on the motif, I mean, one should be clear what one wants to blog about and keep it simple. Running after traffic/ revenue/search engine would land one nowhere especially during the first 6-8 months. And most importantly, maintaining the quality of the blog is a must.
SEO is important but is not ‘the only thing’.
Twitter: EndlessRise_Inc
8 March 2012 at 1:44 pm Permalink
A site maybe SEO friendly, but that doesn’t guarantee you a place on the top pages of the search results, especially if you’re ranking for high-competition keywords. You should make it a point that you give time to your link building efforts. When I said “link building,” it’s not just link building per se. You also have to take note of relationship building.
All the tips must be followed by us. These all strategies are very useful in earning more and more. Although all points are basic but I think right use of keywords are very important. The above post is very helpful.
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Interlinking your blog post also award your site ranking.Most of the SEO specialist ignore this technique.