Zebra, the rumored name of Google’s next Algorithm upgrade, is only a few days away from kick-off. I bet you’re anxious if it’s going to bless your blog or bid it adieu. Here are a few tips, I’ve molded based on statistics of previous algorithm updates, to help you leverage them a win a positive result.
Duplicate Content: Probably the oldest term in the world of SEO. Stop using Duplicate content no matter what. It’s eventually going to destroy your blog. Not only are the articles, Duplicate Titles are at potential danger too. Start fixing the titles tonight.
Natural Links: If you are going to spam you’re way into gaining thousands of unnatural backlinks, you will be first in Google’s penalty list book.
Stop following those big names’ concept of Natural Links. Face the reality, you aren’t going to garner hundreds of backlinks completely natural without your intervention unless it goes viral.
Follow Safe link building techniques like Manual Social Bookmarking, Guest Posting e.t.c. Anchor text variation is the safest practice while building links. A Big No to automated software generated links. Stop exchanging Links, Google hates you for it.
Engagement: The latest algorithm updates factored in social media signals for ranking procedure. Make your site more engaging. Develop returning traffic, build your subscribers list. Connect with your fans, start being more engaging in Social Networking sites. Keep an eye on your bounce rate regularly.
I guess you are already aware of Google’s latest metric, AuthorRank, which plays a key role in SERP calculation. AuthorRank is basically an authority value of the author. It is directly proportional to his followers count on Google plus and engagement.
Blackhat Techniques: This isn’t the 90’s. Google can detect your blackhat techniques to gain unfair advantage in SEO. A few of the popular Blackhat SEO techniques include Keyword Stuffing (Excessive Repetition of target keyword in the website content), Cloaking (Displaying different content to a Search Engine and a Human Visitor).
On-Page Factors: Panda is all about on-page issues, there is a high probability that Zebra could target your website’s on-page SEO Factors as well. Use correct Html tags for header, paragraphs and other sectors of your website. Interlinking is a great techniques in on-Page SEO.
Follow the above techniques and completely drop the fear of Google Animal updates in future.