Many website owners hit online plateaus such as low traffic, no new followers and low conversions. Some of them get demotivated and give up altogether. If you’re a website owner facing difficulties and thinking of leaving the current website to start a new venture, you should consider waiting because there is still hope for your website. Just as there are ways to re-invent a business, you can revitalize and regenerate the passion and popularity of your website. Here are few ways to do so.
1. Consider a new design
Your website may be losing its charm because of the design. Readers may consider it too old for their liking. By re-designing your website, you can give it a new facelift and surprise the existing readers as well. The design should provide the best possible user experience and tempt visitors to navigate through the widgets and menus. There are many talented freelance designers that can help you with the re-designing process. If you’re low on budget, you can consider unique pre-designed themes.
2. Remove negativity
If your online business is being affected due to negative reviews and you’re losing readership like flies, there is a way out in the form of online reputation management. Check out author Michael Fertik, who is one of the foremost authorities on reputation management. His books and articles will give you an idea of how a reliable reputation management service can unite an online business with new and old customers in a positive way.
3. Hire ‘real’ writers
It may be time that you need to add some fire power to the content of your website. Most e-commerce sites have poorly written product descriptions. Blog owners may also be using low quality writers. Low quality doesn’t mean they can’t write well. The term low quality refers to writers who write specifically for search engines. Real writers, on the other hand, create content for the readers. Real writers can help to reduce bounce rate and increase conversions.
4. Consider content marketing
There’s a chance that you may have great content on your website and not getting enough visitors. This may be because of low or no exposure. This is where content marketing can be a life saver (in this case, a website saver). A good content marketing strategy can distribute valuable and well written content to the defined target audience.
5. Get socially active
Some website owners don’t even have time to check their social media accounts, and use plugins that automatically post the content on social networks. This may be one of the reasons of a low engagement rate and less reach. By being ‘present’ on social media, you can increase conversions, referral traffic and following. Online surfers are smart and would figure if someone is manually present there. You also have the option of taking services of a social media manager.
By considering some or a combination of these strategies, you may be able to get past the dreadful plateau and bring your website back to life. A rejuvenated effort may also lead to a greater income stream than the older model of the website.