Responsive web design is the current talk of the technology design world. Optimizing it properly can improve your lead generation and conversion rate, enhance your website ranking and have your online presence stand out.
What is responsive web design?
Responsive web design is the term given to having websites respond to the ever-changing mobile device world. It means treating traditional web designs used on web pages, like those viewed on standard-sized desktop computer screens, as a facet of the same web-viewing experience. It involves using design tools like flexible layouts, media queries and fluid grids to design web pages once. Then, instead of totally redesigning the page, it can be formatted in a variety of ways for use on multiple devices.
It means designing one web page that fits a variety of viewing screens, whether it be tablets, smartphones or netbooks. With the ever-expanding array of devices and display methods, a webpage that looks great on a traditional laptop screen can be reduced to illegibility on a tablet or mobile device. This results in your potential customers and clients not being able to clearly see your online presence, which can negatively impact your business recognition and reputation. Rather than tailoring disconnected designs to each of an ever-increasing number of web devices, responsive web design treats them as facets of the same experience.
Why do you need it?
Responsive web design can make or break your online presence. Using it properly will provide reader comfort, improve engagement levels, stimulate action and improve your lead generation. Viewers like to be able to comfortably read what is on their viewing screens. When they see broken links, cut-off verbiage and other frustrating features, they will quickly close your site and find another. More than likely, they will share this frustration with their friends, work associates and social networking circles. This can result in a damaged brand recognition, poor reputation and negative page ranking. Search engine bots negatively rate web pages that are unreadable. A negative rating can either get you blacklisted from Google’s page ranking algorithm or have your site not even showing up in Internet searches.
An efficient responsive web design will be clearly readable on all viewing devices. All links will work, all graphics will be pleasing, the font will be properly sized and comfortable to read, colors will be welcoming, and content will be informative and welcoming. Viewers will know how to contact you for more information. Readers will enjoy visiting your site and pages, willingly share information with their social online networks, and recommend you to others. It will improve your search engine ranking, and enhance your customer and viewer engagement.
Where do you turn?
If you feel uncomfortable with the technicalities and specialized skills needed for developing your own reponsive web design program, a number of professionals exist to help you with this. Prices range according to the service and specialty level you need. Contacting a reputable firm can be a budget-friendly way to improve your digital marketing goals and online presence.
Remember that responsive web design is not meant to replace traditional mobile website design. It is designed to take the technology to a new and enhanced level to satisfy a global marketplace of mobile users.